A beautiful brochure is not necessarily
the right brochure. A question we
always ask at the very beginning:
Are we producing it for the company
or the customer? Considering the audience, their demographic, their associated brand experiences
should always inform the creative.
Much of our work is done long before
a pencil is lifted or a computer turned
on. Too often a beautiful, brilliant white elephant is designed with no sense
of audience.
With no feel for the reaction we’re seeking to elicit, no sense of the response we’re hoping to generate.
No brochure ever sealed the deal alone. It’s a critical participant in the marketing mix, but only one element. It’s our job
to ensure the dots are joined and the brochure lovingly designed, printed and delivered to allow it to play it’s part in the magic of marketing.
