‘Never mind the width, feel the quality’

as the old 'marketing' saying goes.

Never were a more true word said

than in the production of the old

favourite – the brochure.

 

Ask any designer worth their salt,

what is their holy grail –the answer

is the brochure.

 

But what’s critical is that they’ll keep

one in the cupboard. Not the PDF of the design they lovingly tortured themselves over, but a printed copy.